During 2015, we may have experienced challenges, happiness, celebration, success or even sorrow, but overall we should be thankful to God that we are still alive for such a time as this and able to keep on moving forward.
I would like to wish you a Merry Christmas and a Happy, Healthy and Prosperous New Year. I am a big supporter for anyone that is an entrepreneur because I know the hard work it takes to make it happen. Therefore, since 2016 is just around the corner, I wanted to share with you my tips that will help prosper your business in the upcoming year.
Top 15 Tips for Boosting Subscribers, Sales and Revenue with My Persuasion and Copywriting Secrets
Learning the art of copywriting and persuasion is one of the best things you can do to boost your sales, subscribers, and revenue. I would like to share with you a list of 15 red-hot copywriting tips for you across main topics such as:
• Showcasing benefits
• Offering proof
• Using effective Call to Action tips
If you want your website to convert browsing visitors into paying customers then it is essential that you have better copywriting and marketing skills and strategies. This email will reveal some of the top tips that will result in your visitors taking action and buying from your website rather than your competitors.
People want to know what’s in it for them, and showcasing the product or service’s benefits answers that question for your prospects. Here are tips for sharing benefits…
1. Know which benefits are most important to your prospects
As you already know, you need to put the biggest benefits in your headline. But don’t guess which benefit is the most important to your prospects. Instead, do your market research. You can:
• Survey your market
• Read reviews from similar products or services
• Eavesdrop on product or service discussion forums to learn more about what our prospects want
2. Put benefits in a bulleted list
Because the benefits are the most important thing you’re trying to showcase, you should put each benefit in a bulleted list. This lets even the skimmers easily find and read the product benefits.
3. Arouse curiosity when sharing benefits
Sharing the benefit is the most important part, but if you can arouse curiosity then you’ll make the benefit statement even more powerful. A good way to do this is by telling readers the benefit while arousing their curiosity about how they’ll receive the benefit.
TIP: Using words like “secret,” “reveal” and “discover” trigger curiosity too.
For example: “Discover the Hollywood secret of losing weight fast – without hunger pangs, exercise or diet pills!”
4. Think of pains and pleasures
As you’re writing your sales copy, focus on statements that show people how they can reduce pain or increase their pleasure.
Reduce pain: “No more gasping for breath when you climb the stairs!”
Increase pleasure: “You’ll discover the secrets of getting ripped abs – jaws will drop the next time you take your shirt off at the beach!”
5. Put your best benefits first and last
There’s a psychological phenomenon known as the primacy and recency effect (AKA serial position effect). This means that items that are first and last in the list tend to be better remembered and/or have a bigger impact. That’s why it’s a good idea to put your biggest benefits at the beginning and end of your bulleted list.
Your prospects have been burned before, so they’re skeptical of your sales claims.
That’s why you need to offer proof. Here’s how…
6. Get testimonials
Sometimes customers will send unsolicited testimonials, which is great. However, you’ll get even more testimonials if you specifically ask for them. For example, send out an email to your customers with a request for feedback.
E.G., “What do you think of my service? Did you like it? How can we improve it? Click here to leave your feedback – we’d love to hear from you!”
7. Showcase your strongest testimonials
If you specifically ask for feedback and testimonials, you may get a truckload of them.
However, although every testimonial that lands in your inbox is welcome and important, make sure that you give prominence to strong testimonials, such as those that back up your claims and show results.
Here’s an example of a weak testimonial: “This is a great book!”
Here’s a stronger testimonial: “This book is awesome – I lost 10 pounds in three weeks using the delicious recipes!”
This is the one that you would showcase.
8. Offer “before” and “after” photos
A good way to prove your results is by showing photos from satisfied customers, especially “before” and “after” photos where applicable.
• Show before and after home renovation photos to sell a home that needs TLC.
9. Inject “you can too” statements into your copy
“You too” is a social proof statement, as it tells the reader that others are doing it (and that the reader should too).
For example: “Now you too can own your first home (investment home, etc…) – click here to find out how!”
10. Insert proof right after making a claim.
People are skeptical of your claims, so it’s a good idea to prove them immediately after you make a claim. For example, if you tell prospects that your Real Estate services will create them wealth by investing in a home, then insert endorsements from investors, photos or other proof directly after this claim.
CREATE A CALL TO ACTION
A good way to boost conversions is to tell prospects exactly what you want them to do and how you want them to do it. Here are tips for creating these calls to action…
11. Be specific about what you want prospects to do next
Don’t just say, “Subscribe Now.” Instead, be specific and tell them how to take this step.
For example: “Subscribe Now by entering your name and email address to get my list of HOT properties in your local area…”
12. Make it easy for prospects to complete the action
Don’t make your prospects jump through unnecessary hoops to subscribe, such as making them give extra details about themselves before they even complete the form. The easier it is for them to subscribe, the higher your conversion rate.
13. Give prospects a good reason to take action now
In other words, create a sense of urgency that compels people to order right away.
Sometimes evoking a little fear does the trick.
• Subscribe now while the market is HOT – you’ll kick yourself if you miss this!
• Invest now before the next price jump – you’ll be glad you did!
14. Remind prospects that things won’t change until they take action
Missing out on a good deal would be a bad thing, as you saw in the previous examples.
Here’s another example of a bad thing that might happen if someone didn’t take action:
“If you don’t invest in a home now, nothing will change. You’ll still be unhappy when your neighbor next door is a homeowner while you are still at mercy with your landlord.”
15. Experiment with wording
The bulk of your sales copy should be written using the word “you” when you’re talking about your prospect. For example, “you’ll discover how to own your first home.” You should also use the word own instead of buy. For example, “own your first investment home” vs “buy your first investment home.” The word own gives the prospect a sense of ownership compared to the word buy which is considered a negative sales word.
Please keep in mind, when you get to the call to action you’ll want to test out using the word “me” or “I.” for example, “Yes, send me a free video!” Some marketers report higher conversions with this type of wording, but you’ll need to test to see if it works for you.
So there you have it: 15 proven, tried and tested copywriting tips guaranteed to boost your sales, get more subscribers and any other action you want your prospects to take. These are powerful tips that work.
But don’t take my word for it – put them to work for you today by implementing them right away! You’ll be glad you did.